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at home
vintage
industrial
festival
Type of business:
Interior Designer with shop front
Interior Designer without shop front
Architect
Online Company
Events Company
Hospitality Company
Retailer
Other
How did you discover Vixen & Velvet:
Tradeshow
Magazine
Newspaper
Word of mouth
Internet
Other
What decor style interests you most? :
Shabby chic
Antique/Vintage
Industrial
Scandinavian
Moroccan
Indian
Mediterranean
Rustic
French Country
Other
What do you look for when sourcing a products:
Point of Difference
Price
Quality
Accessibility
Information
Trusted brand
Availability
Product origin
What products do you predominantly sell?:
Furniture
Furniture & Homewares
Lighting
Homewares
Gift
Outdoor
Service
What product(s) do you like most from the Vixen & Velvet range?:
Lighting
Chairs
Sofas
Rugs
Tables
Mirrors
Room Décor (candlestick holders, birdcages, vases, bookends etc)
Festival Decorations
Gates/Doors
Vintage
Other
What type of product from the categories specified do you find most difficult to source?:
Lighting
Homewares
Outdoor
Bedroom
Dining
Storage
Room Décor
Other
What resource tools do you use to source product(s)?:
Internet websites
Exhibitions/tradeshows
Magazines
Television programs
Newspapers
What is your favourite industry magazine?:
Inside Out
Belle
Vogue Living
Real Living
House and Garden
Country Style
Other
What is your favourite lifestyle magazine?:
Vogue Australia
Harper’s Bazaar
Marie Claire
The Australian Women’s Weekly
Donna Hay
Gourmet Traveller
Travel & Leisure
delicious
Woman’s Day
Women’s Health
Good Health
Other
What is your busiest time of year for business?:
Summer
Autumn
Winter
Spring
What is the demographic for your business’s target market?:
Male
Female
Age?:
20-34
35-49
50-64
65 and over
Average Annual Income:
Under $20,000
$21,000 - $40,000
$41,000 - $60,000
$61,000 - $80,000
$81,000 - $100,000
$100,000 +
What factors influence their purchase decision?:
Price
Quality
Information readily available
Exclusivity
Location of purchase
Availability
Freight cost
Customer service
Product appearance
Trust in Brand
Brand recognition
Origin of product
Credible recommendation
Other
